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Woman to Watch :: Elaine Rau, CEO of LadyBossBlogger

Elaine Rau

Elaine Rau used to be a self-described workaholic, overly committed to her career in the wedding industry. It wasn’t until she was denied leave to attend a family member’s funeral that she realized her work environment was toxic — despite her hard work, her boss still expected more. After taking some time off to evaluate her next step, Elaine began to blog about her passion: female entrepreneurship. She founded LadyBossBlogger.com, a blog for female entrepreneurs with content written by female entrepreneurs.

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Sass Talks with Elaine:

Tell us a little about yourself.

I grew up in Taiwan and moved to the states when I was 16. As a middle child, I was mostly left alone from my parent’s expectations so I could explore who I wanted to be. Having that freedom allowed me the room to be able to express myself how I wanted to and seek out interesting opportunities to explore. I am the only entrepreneur of the family, everyone else became a teacher, just like my parents.

What is the most important thing to you right now?

Creating a sustainable business by building a solid foundation to assist in continual growth for the years to come.

What has helped you the most with your success?

Consistency. I post at least one blog post EVERY SINGLE DAY. When you have an audience, they notice everything you do. You must stay consistent.

What has been the biggest challenge you’ve overcome to get you to where you are today?

The whole premise of the blog was founded upon a challenge. I was in a verbally abusive and degrading job situation where my boss had total control over me. The worst part was, I had no clue what kind of situation I was even in! It wasn’t until I asked my boss if I could travel to help my fiancé bury his brother who had just been murdered and he said “no” that I realized I had to get out of the situation I was in.

After trying to quit to no avail, I had to hire a lawyer to help me. My boss threatened to end my career in the wedding industry if I left his company. I was terrified. What was more hurtful than anything was that I had basically given my life to the company. I always had my phone on me and took calls at all hours, 7 days of the week.

When I was finally freed from my ordeal, I laid in bed and cried for a week before I could resume any other activities. I was more terrified than ever before now that I didn’t have my job. (Oh, and I also moved to a third world country without a plan!)

I had to find a way to make money online, but didn’t know the first thing about how to do it. First, I started a blog to focus my ideas and gather information. I named it lady boss blogger because I wanted to become a blogger that wrote about lady bosses and hopefully become a lady boss myself. A few weeks later I made my first entrepreneurial dollars and to celebrate I interviewed myself on my own blog!

What are three pieces of advice you would give to women about following their dreams and passions?

1. Be a woman of action. Without a plan, you simply have a dream. Put your dreams into motion by taking the necessary steps to get to where you want to be. You don’t have to know the end goal, but you must have small goals to aim for. Even if you don’t have a clue of what exactly you want but know you want something better, then take action to learn about yourself – what makes you tick? What do you enjoy? Be active in getting to know yourself.

2. You have to believe in yourself 100% before others will believe in you. Have you ever bought something from someone promoting a product they were unsure of? Nope. If you are building a brand, you are also trying to build trust, always put yourself in your customer’s shoes and think from their point of view. This will not only lessen the pressure of selling (since you are the customer), but allow you to really get to know what your clients actually want and need.

3. Don’t worry about your competition, let them worry about you. Be inspired by them, but not discouraged. Learn from them first, then have them learn from you!

What inspires you?

Women who inspire other women by their actions. Also women who support other women.

What is your favorite question to ask others?

What’s your love language? If you don’t know what I’m referencing check out this site NOW: 5lovelanguages.com. It has transformed how I view relationships in my life and I love sharing it with others!

Who do you look up to/admire? Who are your role models?

My dad. I’m a total daddy’s girl. He has never done anything wrong in his life and he will forever be perfect in my mind haha! He always had something wise to say, always gives great advice, has always been empathetic and is the epitome of what a man ought to be. I’m constantly comparing my husband to him (lol) but I did marry the closest thing there is to him so that’s a plus!

How did you get to where you are today?

It took taking everything I knew away for me to get to where I am today. If I had stayed in my really well-paying job but continued on in that environment, I would probably still have zero self-confidence and my eyes still be clouded.

What is next for you?

Being featured on Entrepreneur.com hopefully?! Check out my Huffington Post feature.

Is there anything else you’d like to share?

I’m currently looking for guest bloggers! Email ladybossblogger@gmail.com and I will send over the details!

Join Elaine on her journey at:

Websites ladybossblogger.com and elainerau.com
Instagram @ladybossblogger and @elainerau
Facebook facebook.com/ladybossblogger
Facebook Group facebook.com/pg/ladybossblogger
Twitter @ladybossblogger
Pinterest ladybossblogger
LinkedIn linkedin.com/in/elainerau
Google+ Ladybossblogger

Feeling inspired by Elaine’s badass approach to business? Check out our favorite woman-created podcasts!

Photographer: Agnes Malorny, Makeup artist: Demi Wise

Comment (1)

  1. Tenice says:

    Thank you for sharing. This is an awesome article. I have been where Elaine has been (job, life circumstances). Keep up the great work!! #girlpower

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