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Woman to Watch :: Crosby Noricks

Crosby Noricks has always been ambitious and ahead of the curve. With a Master’s Degree in Mass Communication & Media Studies from San Diego State University, Crobsy has taught communication courses at several universities. She is the founder of PR Couture, the industry-leading resource for fashion and lifestyle communicators. She has also written several books and works as a visibility and brand coach in order to empower women and help guide them in their career paths.

Tell our readers a little about yourself.

I founded PR Couture in 2006. PR Couture is a resource for professional brands operating in the fashion and lifestyle space. I am also a business consultant career coach, and a college professor. There’s always been an element of wanting to teach, support and/or provide a resource in whatever I do. I am also a mom to a crazy 2.5-year-old.

Who inspired you to venture into the PR career field?

Having a really creative and artistic mom growing up inspired me to venture into the PR career field. My mom was a Spanish teacher in high school, and always traveling. I felt the need to do something more creative, my mom raised me with a lot of freedom, and didn’t really provide limits. My moms expectations, trust and support really inspired me to try things that may have seemed brave or scary to some but not for me. Throughout my career I noticed that PR was not a very welcoming place for women. I didn’t want other women to go through that. If no one else would change the PR field for women, I decided I should. So I began providing access to information, resources, and highlighting people in the PR field.

What is your typical day like as Founder of PR Couture?

A mix of working on different marketing and editorial initiatives for the site PR Couture. I create different templates and courses and put those resources in front of our audience. I also connect with people on social media and make sure everything is working properly, as well as working on our newsletter, coaching sessions on the phone or video chat with women who are trying to build a business or navigate their next career position, lots of time as a consultant- in coaching I love that I can show up with all the resources and information and help create the vision of what someone wants for themselves and reinspiring them.

What are three pieces of advice you could give to readers that you might also give in your coaching sessions?

The First Step: Getting radically honest about what’s going on, we don’t want to feel discomfort, it’s the resistants that causes anxiety and discomfort. Recognizing where someone is in that moment and to dive in and sit with that discomfort and something I do in my own life, is being willing to sit with discomfort, anytime you are doing something different or vulnerable your brain always wants to keep you safe and will come up with reasons to not do something.

The Second Step: Realizing the thoughts that are happening in your brain are not always the truth. Basically, practicing mindfulness and knowing that we have the power to let go of thoughts. A level of self-awareness is extremely important.

The Third Step: When feeling overwhelmed the best thing you can do is pick small actions and small steps to start with, you have to do what scares you or what makes you uncomfortable and get out of your comfort zone, if not you are going to get stuck in a feeling of being overwhelmed. Become comfortable with the unknown, become friends with uncomfortable feelings, and take small steps to prove to yourself that you can do it.

What do you think has helped you the most with your success?

I am comfortable with a certain amount of uncertainty and I know that life really is a journey and it’s not so much about checking things off of a list, but making sure you showed up with the best version of yourself possible in those circumstances. I read and learn and if I get stuck with something I reach out to friends. Also, I create room and space to grow, and I take what I learn and put it back into my business. Great communication is key, the truth is ultimately we work with people who we like and we align ourselves with brands that do the same and reflect our values, instead of hiding behind the business, I share my struggles and the more I am able to, it has helped me build a business, and then I just stuck it out everyday for the past 10 years.

What has been the biggest challenge you have overcome to achieve your goals?

When you are running a business, everything is your job and everything is your responsibility. The challenge is the weight that can come up when you know everything is your responsibility, and also how you come up with something in your brain that will help your business, which can be overwhelming. Also knowing that you are never done, there is always going to be something something new, make sure you take care of yourself. It doesn’t work to just stay on your island, inviting in more support for me is the biggest challenge.

How do you reward yourself after a hard day’s/week’s/month’s work?

I don’t have a hard time turning work off. I don’t feel guilty about turning it off. Spending time with friends, family and vacations are some ways I reward myself. Remember that you should always be taking care of yourself every single day, even when you aren’t on vacation. Taking time to recalibrate is very important and I also get my best ideas on vacation.

Crosby Noricks
Crosby Noricks

What is one sassy saying or quote that inspires you? Why?

Andy Warhol: “Sometimes people let the same problem make them miserable for years when they could just say, So what. That’s one of my favorite things to say. So what.” Everyone has struggles or something they have to work through. But that quote is freeing, your struggles don’t have to constantly make you miserable, for example your car breaking down, so what. Move on and make the rest of your day a good day.

How do you give back to your community?

I am making it more of a mission to go out and engage with my community. I mainly give back to my community by being a teacher.

Who is your female hero? Who do you look up to or admire?

Tori Amos, I love her music and style, and I’m inspired by her writing and fashion. She is a pioneer, original, and unapologetically herself.


To learn more about Crosby Noricks, check out her website, and/or visit


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