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Behind the Scenes: Hygge-Inspired Winter Fashions

hygge fashion

For the Winter 2017-18 issue of Sass, we decided to focus on cozy hygge fashion perfect for special occasions or staying in. (Read the full article here!) Hygge is a Danish word to describe or acknowledge moments and feelings as special or charming. Want to know more? We recently shared why we love hygge!

Big thanks to our photographer, Victoria Heer and Chic to Chic Boutique in Frederick, Maryland for styling our gorgeous models. Check out these fun behind-the-scenes!


winter hygge fashion

Our administrative coordinator Ashley doubled as a model for this feature! Doesn’t she look amazing in this sweater dress accessorized with an oversized scarf?

winter hygge fashion

Another Sass-crew member was featured in this shoot! Our fashion editor Brittany, who works at Chic to Chic and writes our fashion articles, is cozied up by the wood stove.

winter hygge fashion


We moved outside to show off outerwear and shoes. From left to right: Jimmy Dow (videographer and husband to Sass owner Kim Dow), models Caprice, Jill, Brittany and Ashley, and photographer Victoria Heer.


Videographer: Jimmy Dow

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