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Business Spotlight:: Own Your Evolution

Heather Michelle Tydings is on a mission to help women live their most authentic lives and own their past, present and future. As a licensed psychotherapist and certified life coach, she guides women through periods of reinvention and helps them seek a more soulful, mindful and impassioned life.

Give us a brief description of your business and what you do.

I work as a Psychotherapist and Certified Martha Beck Life Coach in my private practice, Own Your Evolution. I mainly work with teen girls and women doing individual therapy and life coaching. I also host “Playshops” and provide Employee Assistance Program counseling for Frederick County.

How did you decide on the business name?

My goal was to have a practice chock-full of soulful, truth-seeking women who, despite their circumstances, were willing to own themselves and their transformation. To me, the name Own Your Evolution implies that you may have been, or are being, victimized, but you have choices and power.

What makes your business stand out?

I came up with the term boutique psychotherapy for Own Your Evolution. From the minute they walk into my sacred office space, clients feel warm and cocooned. Clients comment frequently how good it feels to sit, read, have a cup of hot tea and a piece of chocolate in the reception area prior to entering the office. My thinking is out-of-the-box, so I incorporate that in my sessions. I collaborate and refer to energy workers, and use essential oils, Bach Flower Essences, movement and holistic options to treat the whole person. In addition, I carry a small line of bracelets created by a local artist that offer words of healing and affirmation. I’ve been working with another local business to create a specific blend of essential oils for stressed out, anxious clients who want support from plant medicine for their healing.

What is a typical day like for you?

I am not a morning person (for me mornings are for drinking coffee, journaling, meditating, planning, pondering and exercising). I don’t usually get into my office until around noon. Upon arriving, I light candles, meditate and pray, and energetically clear my office space. I see clients afternoons and evenings.

How did you get the background and skills necessary to run this type of business?

I received my MSW in 2001 and then went back in 2012 for training under Dr. Martha Beck to become a Certified Martha Beck Life Coach. I worked in private practice and then in hospitals; at a cancer center with end of life issues and at an emergency department doing psychiatric assessments. For twelve years, I’ve done crisis work and employee assistance program counseling. In 2012, I opened my own business with no business experience, but with a lot of grit, moxie, and determination.

What is the best part about what you do? Most challenging?

It is a privilege to sit and hold space for beautiful and often struggling humans. I get a front row seat into their hearts and minds. It often feels like play as we sit and discuss the human condition and laugh at the stories our minds make up to keep us stuck. On the other hand, there are times it rips my heart out to hear the pain people have endured. On those days, I do a lot of self care and writing.

What changes do you see happening in your business in the next few years?

In the next few months, I will be Reiki certified and in the next few years I will also be certified in Energy Psychology. Next year I’m co-hosting a women’s “Wildly Aligned” retreat in Bali with book author and Shaman, Sarah Bamford Seidelmann, MD. It’s going to be Eat, Pray, Love-ish; soulful and grounding with a side of wild. Also, writing a book (and more writing for Sass magazine!) is in my future. I just finished a Write Into Light workshop with Dr. Martha Beck and my writing juices are flowing.

Who are your customers?

They are motivated, open-minded, truth-seeking women desiring a change (or are in the midst of a transition). They are women who are willing to take risks to let old ways of thinking go so they can live freer, bigger, bolder in their life.

What is the single most critical talent you possess in your role as a business owner/manager/director?

Authenticity and honesty. I tell the truth and I am transparent. My relationship with my clients is a collaborative one. I don’t pretend to have all the answers for them; rather I help them tap into their internal wisdom so they develop trust in themselves. When they leave treatment, I want them to know how to go inside to find their truth and live from that place.

When you’re not running your business, what are you doing?

Traveling. Biking. Running. Writing. Hiking. Watching my ten year old make videos I don’t understand. Eating a lot of dark chocolate.

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