Did you know Sass Magazine has a sister publication?
Make no bones about it! Everyday Dog Magazine, formerly The Virginia-Maryland-Washington DC Dog, is a lifestyle-based website and social media platform for dog owners, pet lovers, and pet professionals across the nation. EDD offers smart, informative and fun articles on a wide range of topics including training, travel, wellness, behavior, DIY, lifestyle, legal and so much more!
Think of it as Sass Magazine, but for Dog Lovers!
How did you decide on your business name?
It took hours of brainstorming to come up with our name! We had a specific end goal: we wanted the name to fit all dog owners in all areas of the U.S. — not just ones in a certain region, or people of a certain age group. Everyday Dog Magazine was the perfect fit!
What’s something people might not know about your business?
Our parent company, Sass Studios, is a creative and branding services firm that is passionate about working with women entrepreneurs, small businesses, and pet-related industries. We love publishing Sass Magazine so much that we decided we’d try a second publication as well!
How did you get the background and skills necessary to run this type of business?
Before purchasing the company, we already had several years of print publication and website ownership under our belt. It also doesn’t hurt that we’re passionate about our main subject: dogs! Every member of our team is a dog mom or aunt, and our office is often filled with the sound of snoring pups.
“The opportunity to purchase the company was unexpected, but I knew it was a good business decision for Sass Studios. After working on the publication with the former owner for several years, I knew how well it ties into our love of working with pet enthusiasts and publishing magazines. It was a perfect fit,” says Kim Dow, owner of Sass Studios.
What is it like to work for you?
Our in-office team (which includes two rescued pitbulls, Kai and Bruce) keeps the website up and running and provides all graphic and web design work. The rest of our team is made up of freelance writers! We love our writers, and enjoy promoting their work. We want to give our writers plenty of opportunities to contribute, so we often reach out to them with article ideas.
Can you describe your readers?
Our readers are of all ages, but they all have one thing in common — they love dogs! Whether they’re a hopeful dog parent, a current dog owner, or a petpreneuer, they all come to our website looking for fun and informative resources to help them in their current season.
Have you ever thought about your dog’s safety while you’re driving? Did you know there are some human foods that are actually good for your dog to eat? Are you a petpreneuer in need of marketing tips? Yeah, we cover all of these topics and so much more!
What matters most to you in your business?
Our motto is “For Dog Lovers, By Dog Lovers”. So, our greatest goal is that we provide a service to our readers. We want you to come on our website and 1) learn something new, and 2) enjoy what you read! We aim to post creative content that is relevant to all dog owners.
Where do you see your business in the next year? In the next five years?
In the next year we hope to host a fun event or two for local dog lovers. (We love beer, so a Yappy Hour seems fitting!) We’d also like to get involved with local shelters. Beyond that, we plan to create a master events calendar for dog events happening all over America.
What do you love about working in the pet industry?
Pet people are super fun! We’ve been thrilled to see how supportive petpreneurs and pet businesses are of one another. We’re making new friends every week — both of the human and animal variety! (Side note: we also LOVE looking at and sharing photos and videos of adorable dogs on our Facebook and Instagram accounts! Seriously, how is it possible that it is now a part of our job requirements to watch puppy videos! Best. Job. Ever.)
When you’re not running your business, what are you doing?
Uh, hanging out with our dogs, of course! Oh, and also running Sass Studios and Sass Magazine—we’re busy ladies, but we love what we do!
This article originally appeared in the Fall 2018 issue of Sass Magazine.